The Atlanta Hawks, in collaboration with Atlanta-based GigLabs, today unveiled the “Harry the Hawk” collection, the first iteration of the limited non-fungible token (NFT) team. Non-fungible tokens can digitally represent any asset, including online-only assets such as digital works of art March.
Harry’s Hawk collection features four different types of NFTs. At a basic level, each winning bidder will own the original digital artwork. Certain NFTs will also unlock different physical items or predetermined experiences, such as a $500 gift card for Hawks Shop, the official team store, located at State Farm Arena, a signed jersey to other exclusive in-person experiences and more.
“We strive to continue to improve the way we engage with our global fan base,” said the CEO of the Hawks, Steve Koonin “As we launch these one-of-a-kind NFTs, we are thrilled to provide fans with opportunities and experiences that are unlike any other. they had been possible before”.
GigLabs is an Atlanta-based technology company that provides a white-label, end-to-end API technology stack for brands to launch NFT stores and marketplaces. Launched in 2017, GigLabs’ mission is to empower brands to enhance their intellectual property to generate additional revenue streams, increase customer engagement, and deliver more value to their fans through the strategic use of non-fungible tokens ( NFT). The company partners with brands, agencies, and creators to provide easy-to-use tools for generating, minting, and selling NFTs that can be presented within fully customizable brand experiences.
“It has been a pleasure working with Atlanta-based GigLabs as we launch our first set of NFTs,” said Jennifer Choi, senior director of DEI innovation and impact at Hawks. “As we prepare for the inevitable penetration of the blockchain, we are excited to begin providing opportunities for the next generation of Atlantans to influence our long-term strategy.”
Fans interested in purchasing can do so without holding crypto, but will need to create an account with Dapper Wallet and transfer the required funds to their Dapper Balance. For more information on the Hawks’ NFT adventure, visit Hawks.com/NFT.
