Adidas dives back into the metaverse. To kick off its annual Members Week, the brand will be revisiting its NFT release “Into the Metaverse” from last December, a collaboration with Bored Ape Yacht Club, Gmoney, and the team at PUNKS Comic, giving Adidas fans the chance to win one of 50 free NFTs through giveaways.
Members Week kicks off on April 1st and will include more than expendable items. Exclusive launches and activations are planned for the seven-day event, including the launch of adiClub, an updated version of the Creators Club that allows members to earn points in the Adidas space.
EXCLUSIVE EVENTS: Confirmed Adidas app users will receive exclusive access to launches and the “Into the Metaverse” giveaway. Those in the US, UK, France, Germany, the Netherlands, Spain, Canada, and Japan will first be able to enter the giveaway on April 1, with the NFT winners to be announced on April 4. Confirmed users will also receive early access. to events hosted within (and outside) the platform itself.
Through in-person events in Paris, London, Berlin, New York, and Tokyo, Adidas will present an editorial focused on inclusive size – a topic the brand has made headlines for before – and reintroduce its SEED initiative. The latter, short for School for Experiential Education in Design, is a partnership with the Pensole Design Academy that welcomes new talent to Adidas and the broader streetwear industry.
HOT DROPS: In addition to its exclusive events, Members Week always guarantees a host of new releases: First, an AB Gazelle Indoor sneaker reimagined by professional skater Blondey McCoy. The shoe blends utilitarian styling with ’80s deck culture, while a durable ripstop upper and upgraded base make the shoe more durable to skate on.
Frequent Adidas collaborator Sean Wotherspoon has something to offer as well, introducing his latest twist on the EQT 93. The designer’s signature technicolor details and embroidered floral motifs cover the sneaker’s synthetic upper and are accented by a waffle outsole. resistant rubber.
Looks from Adidas Originals’ second Blue Version collection will be pre-released alongside the aforementioned sneakers, as adidas’ archive pieces are reimagined for the future. High-visibility, graphic garments like cargo shorts, T-shirts, elongated vests and windbreaker jackets add a haute couture element to Adidas’ own brand, following its collaborations with Gucci and Prada (Balenciaga may also be in the works). ).
All exclusive activations, events and sneaker releases, including some surprise releases, will be available on the Adidas Confirmed app. You’ll want to keep an eye on the platform all week so you don’t miss a thing.
