Athletes like Tampa Bay Buccaneers tight end Rob Gronkowski are using blockchain to up their nutrition game.
The NFL star will sweat it out on Saturday in a live demo from Tampa, Florida, where his health data will be tracked in real time and recorded on the Beyond Protocol blockchain, a non-hackable service that will store the athlete’s biometric data. and will combine them with optimal nutrition and supplements.
A custom food order, vitamins and supplements tailored to Gronkowski’s exact nutritional needs will then be ordered via third-party delivery service DoorDash, Beyond Protocol announced Friday, in what it calls the first blockchain transaction of health information from the patient.
The idea is for athletes to upload and store their biometric data on a secure blockchain where they can sign for it to be released to the best doctors and researchers for sports medicine advancements and potentially prevent sports injuries, a Beyond Protocol representative told FOX Business. .
“These types of events show how our blockchain technology will continue to impact and improve virtually every industry. We are grateful to have Rob as a partner for this exciting new use case,” said Jonathan Manzi, CEO of Beyond Protocol, in a statement. on Friday.
Meanwhile, Gronkowski has been an active player in the NFT craze. In March, he partnered with non-fungible token (NFT) marketplace OpenSea as the first professional athlete to release digital trading cards featuring his four Super Bowl championship moments with his digital signature, though the cards will not feature team names or logos. . played during his career.