Rapper Benny the Butcher today announced the launch of his first NFT collection on the UREEQA Marketplace in the form of an online auction. Benny launches this NFT series to commemorate the two year anniversary of the release of “The Plugs I Met” EP. Originally released in June 2019, “The Plugs I Met” immediately became a fan favorite and remains one of their most popular projects to date.
The NFT release of the 2nd Anniversary Edition of “Plugs I Met” will give NFT buyers the chance to own limited edition collectibles, as well as the chance to connect personally with Benny.
All Buyers of this NFT will be eligible to receive one or more of the following:
- Exclusive Benny the Butcher video detailing the making of “The Plugs I Met”;
- Autographed CD “The Plugs I Met” (digipack) with personalized message from Benny the Butcher;
- Attendance at one (1) “The Burden of the Plugs Tour” concert via live Zoom recorded from the side of the stage (concert date and venue TBD);
- A personal Zoom call with Benny; and
- One lucky winner will win two (2) all-access passes to a Benny the Butcher concert (to be selected from the final route of “The Burden of the Plugs Tour”) and a private meeting with Benny.
“This NFT collection is an opportunity to give back to the fans who have supported me since day one,” said Benny the Butcher. “I wanted to do something that was exclusive to my core fans and connect with them in a way that hasn’t been possible until now.”
UREEQA’s technology opens up opportunities for artists like Benny the Butcher to protect their work against copyright infringement and engage their fans in a new way. The community can participate in NFT launches as well as the UREEQA secondary market to buy and sell existing NFTs. UREEQA was conceptualized over a year ago when the founders recognized fundamental problems with the NFT infrastructure. Using the power of blockchain technology, UREEQA validates and verifies copyright ownership as part of the NFT minting process for all types of creative work, and is revamping an outdated system to offer creators a faster and more effectively address copyright issues.
“As an icon in the New York and global rap scene, we knew UREEQA was a perfect fit for Benny the Butcher to introduce his NFT collection,” said Harsch Khandelwal, UREEQA CEO. “Privacy and copyright have historically been a major issue in the music industry. We are working to prevent copyright infringement from artists like Benny the Butcher and create an infrastructure that will take NFTs from cool to trustworthy.”
Benny the Butcher is part of Buffalo’s Griselda crew and is behind the Black Soprano Family record label. In 2019, Benny released “The Plugs I Met” on the Billboard charts and signed a management deal with Roc Nation. Benny teamed up with producer Hit Boy for 2020’s Burden of Proof, which featured guests like Lil Wayne, Big Sean, Rick Ross and Freddie Gibbs. Benny’s latest release, “The Plugs I Met 2,” was a critical and commercial success, peaking at number 33 on the Billboard 200 and is on everyone’s list for “Album of the Year.”
UREEQA is a blockchain-based platform dedicated to building a robust proof suite for minting validated NFTs representing creative rights. Creators can securely upload and store their content on UREEQA and submit their content to UREEQA’s Premium Protected Collection for further protection. An NFT will be minted for each creation that is validated in UREEQA and will serve as the creator’s immutable claim on their work. Each NFT will be linked to a creator’s Proof Package stored on the blockchain, which will document authenticity and ownership.