Particularly because it is a new form of investment, communities of enthusiasm and support play a big role in the NFT space. Every community has its unique set of qualities, of course (like exclusivity), but what defines a truly strong community and how do you create a successful NFT community?
Establish a vision and goals
It is vital to have a vision and a plan for what you hope to achieve with your NFT project. This is your foundation, so identify your niche to make a project and its concepts stand out from the crowd. Its size will depend on the scope of the project, but there can be no community unless people believe in your ideas. Successful NFT projects go beyond the art – they’re about catering to a specific audience and evoking a specific emotion.
Choose your platform
Most of the NFT community is active on two platforms, Twitter and Discord, and it’s critical to understand their differences. Twitter is used for public communication with members of the community, as well as outsiders who may be interested in joining. Consider it a channel to encourage people to interact with your content and experience what it’s like to be a member. The language used is more informal and memes play an important role in NFT Twitter. The more people get involved, the better, and there are several strategies you can use to get them more engaged with your content, including giveaways, events, and puzzles. People express themselves publicly here and it’s also easy to grab the attention of key influencers. Use both qualities to your advantage.
Discord is used to communicate directly with its community: a real-time platform for relaying information to its members, as well as a place where the community itself forms. A good Discord community provides a smooth onboarding experience with quick access to important project and team information, and each should have at least one “Welcome”, “Official Links”, “Announcements”, and “FAQ” channel. .
People may also have additional questions about your project, so it’s a great idea to set up a channel or ticketing system using a Discord bot to help them out. But keep in mind that having too many channels can be exhausting, so keep them relevant. Less is more.
Also, consider thinking outside the box to explore what matches your vision and project goals. Having an Instagram or Snapchat account to provide short updates or behind-the-scenes content from the team building the project is a great option. Both platforms also provide excellent and unique AR capabilities to develop and create immersive experiences that can be integrated into your marketing and communication plan.
Create engaging events
Events play an important role in building a strong NFT community. The idea is that people interact with each other in a nice way, because everyone wants to be a part of something bigger than themselves. Twitter Spaces is a great platform for hosting events like weekly AMAs, and Discord also features a stage where you can host events.
To build an even stronger community of like-minded people, consider hosting a game competition or movie night.
An additional incentive to attend an event, which is growing in use and application, is a Proof of Attendance Protocol, or POAP. A new way to keep track of life experiences, these are unique badges that are backed by a cryptographic record and are also NFTs. You can gift them to those who attended the events, and they are completely free to create.
AR experiences can boost and transform your community’s digital experience, and could also fit perfectly into your marketing strategies. You can create digital puzzles for community members and maybe give them an NFT or other gift as a reward for solving them. You have the opportunity to create a whole new environment for members to explore.
Using Discord bots to create interesting activities is another option, and free bots have been created by developers all over the world, so take advantage of it. Moderation, leveling, trivia, and other features are available depending on the bots you add to your community server.
It is very important to build a strong team and foundation around your NFT project and community. You can’t predict everything that will happen, of course, and to build trust, you must communicate effectively with your members. They want you to be available to them 24/7, and it’s beneficial to have community managers and moderators to help you with this.
You can’t put off your releases for weeks while you work on your NFT project: this will lower confidence. If a delay occurs, explain fully and candidly to members exactly what went wrong. (Most of the time, people will understand.) Also, be open to feedback and pay attention to what others have to say. Communicate at all times, even when worst-case scenarios occur.
We’ve seen several Discord communities compromised through social engineering, so it’s critical that you have security measures in place for your community and have your Discord permissions set up correctly. Do not give people admin privileges and inform your members and moderators of any fraud. You can not trust anyone.
Here are some additional security tips to consider:
• Be careful when clicking unexpected links. If you leave Discord by clicking a link to an external site, the website may have access to your personal information.
• You can decrease the frequency with which you are exposed to harmful links and phishing attempts by closing your direct messages (and even friend requests).
• Avoid downloading unknown files from someone you don’t know directly or trust. Never run .SCR or .EXE files.
• Be careful when disclosing personal information.
• Employees on Discord or other platforms will never ask you for your password or any other personal information via text or voice chat.
• Be on the lookout for phishing scams. Always double check the Discord Token ID (a string of letters and numbers used as an authorization code to gain access to your account) of the person you’re talking to. You can get to this by enabling Developer mode in your Discord profile settings.