Chevron filed a new trademark application expressing its intention to enter the metaverse by offering virtual products such as gas, fuel, lubricants and renewable energy products.
American multinational energy corporation Chevron has filed a new trademark application for its name and logo expressing its intention to enter the metaverse and delve into the non-fungible token (NFT) and cryptocurrency space.
Based on the trademark application, the company intends to offer virtual goods such as convenience store products, gas, fuel, lubricants, and renewable energy products, as well as crypto-collectibles and non-fungible tokens (NFTs).
In addition to that, the company plans to provide “Retail and Online Retail Store Services with Convenience Store Products, Gas, Fuel, Lubricants, and Renewable Energy Products.”
In addition, there is a plan to provide a platform that allows buyers and sellers to exchange “downloadable media files that include illustrations, text, audio and video related to retail consumer goods, including convenience store products, gas, fuel , lubricants, and renewable energy products using non-fungible tokens (NFTs).”
The news comes from trademark attorney Michael Kondoudis, who shared it on Twitter.
Chevron is following in the footsteps of other big brands that have previously signaled their intent to enter into the metaverse by filing numerous trademark applications.
The companies in question belong to various industries and sectors without distinction.
A few days ago, Conagra Brands filed trademark applications for “SLIM JIM” and “MEATAVERSE”, indicating their intention to enter the metaverse.
Similarly, San Diego-based men’s grooming company Manscaped filed a so trademark license to provide virtual products, including virtual hair clippers, skin care products, cosmetics and more.
Also recently, the American retail corporation CVS Pharmacy filed four trademark applications for CVS, CVS PHARMACY, CVS HEALTH and the CVS heart logo, expressing its intention to enter the metaverse with virtual goods, including prescription drugs, health, beauty and personal care. products